Powered with naturally whitening minerals to aid in whitening teeth with added fluoride for enamel protection -  Did you know that 1,500,000,000 toothpaste tubes are sent to landfills every year, and they stay there for over 500 years? Yeah surprised us too. ROCC Naturals is a Melbourne-based natural toothpaste company that is as conscious about the environment as it is for the health of your teeth. ROCC is completely vegan, gluten-free and cruelty-free, and their toothpaste is made from naturally-derived ingredients for naturally whiter teeth. No hidden nasties, chemicals, preservatives, sulphates, bleaches or parabens. Want more Wow. The toothpaste tubes are completely biodegradable, and not only will they break down in landfill in as little as six years but they won’t turn into micro plastics in the process. Oh yeah....and the toothpaste caps and boxes are recyclable!